B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- refusal to do business rate for Gen Z consumers (2025)
According to an NRF survey, 81% of the time a Gen Z consumer will not do business with a company that does not respond.
- Text says 'a Gen Z consumer will not do business with a company that does not respond 81% of the time', which means 81% of the time they won't do business, or 81% of Gen Z consumers won't do business.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
NRF
Primary
Tier C
https://mrnwebdesigns.com/gen-z-multitasking-and-marketing-using-your-platform-to-reach-younger-audi… ↗
Source Article
Marketing to Gen Z: Responsive Design for Multitasking Users
Gen Z, Multitasking, and Marketing: Using Your Platform to Reach Younger Audiences
If you do not demand anything else from your web designers, make sure you demand responsive design. Responsive design means that your website will appear the same on all devices. In today’s market, it is essential tha…
Original Research
NRF
· Original study ↗
Methodology
NRF survey as cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 81% refusal to do business rate. Source: NRF (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-refuse-nonresponsive-companies
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-refuse-nonresponsive-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- refusal to do business rate for Gen Z consumers<br><small>Source: NRF (2025) · <a href="https://lighthousedata.io/data/genz-refuse-nonresponsive-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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