B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- share listening to music via social media for Gen Z (2021)
44% of Gen Z listens to music via social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier A
https://kingfluencers.com/gentiktok/ ↗
Source Article
No, Gen Z doesn’t Equal “Gen TikTok" - Kingfluencers
If you’re a casual observer of social media, you might believe the common myth that “TikToker” and “Gen Z” are synonymous. The myth is common among many marketers and brands and seems to be widespread overall. Googling, “TikTok Gen X” yields results about… Gen Z. (I had to confirm I’d typed in the r…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte Digital Media Trends Survey 15th Edition
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 44% share listening to music via social media. Source: Deloitte (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-music-social-media-44
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<blockquote cite="https://lighthousedata.io/data/genz-music-social-media-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share listening to music via social media for Gen Z<br><small>Source: Deloitte (2021) · <a href="https://lighthousedata.io/data/genz-music-social-media-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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