B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12.2%
12.2% -- platform share of media attention for Gen Z (music) (2025)
Music accounts for 12.2% of Gen Z media attention across platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Elevate
Primary
Tier A
https://www.oneelevate.com/article/media-fragmentation-is-hollywoods-problem-and-every-marketers ↗
Source Article
Media Fragmentation Is Hollywood’s Problem, And Every Marketer’s
Original Research
Elevate
· Original study ↗
Methodology
Elevate EPIC platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z (music): 12.2% platform share of media attention. Source: Elevate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-music-attention-share
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<blockquote cite="https://lighthousedata.io/data/genz-music-attention-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.2%</strong> -- platform share of media attention for Gen Z (music)<br><small>Source: Elevate (2025) · <a href="https://lighthousedata.io/data/genz-music-attention-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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