B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- share preferring social media over search engines for discovery for Gen Z and Millennials (2026)
29% of Gen Z and Millennials say they prefer social media over traditional search engines for discovery.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.wearedeviation.co.uk/insights/2026-marketing-predictions-how-search-everywhere-r-will-re… ↗
Source Article
2026 Marketing Predictions: How ‘Search Everywhere®’ Will Redefine Discoverability | Deviation - The Search Everywhere® Agency
2026 Marketing Predictions: How ‘Search Everywhere®’ Will Redefine Discoverability
For years, my thought process when developing my search marketing predictions for the upcoming year have focused on the same question… What’s changing on Google?
But as we prepare to go into 2026, that question is rea…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research by agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z and Millennials: 29% share preferring social media over search engines for discovery. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-millennials-prefer-social-discovery-29pct
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<blockquote cite="https://lighthousedata.io/data/genz-millennials-prefer-social-discovery-29pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share preferring social media over search engines for discovery for Gen Z and Millennials<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/genz-millennials-prefer-social-discovery-29pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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