B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of consuments saying loyalty programs influence brand stay for US Gen Z and Millennials (2025)
84% of US Gen Z and Millennials say loyalty programs influence whether they stay with a brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
etakeawaymax.co.uk
Primary
Tier C
https://etakeawaymax.co.uk/how-to-introduce-a-restaurant-loyalty-program/ ↗
Source Article
Winning Restaurant Loyalty Programs: 20 Inspiring Examples in 2025
The restaurant industry is evolving fast—and it’s not just about good food anymore. Today’s diners expect value, personalization, and rewards. In fact, 84% of US Gen Z and Millennials say loyalty programs influence whether they stay with a brand, while 38% of U.S. consumers say earning bigger discou…
Original Research
etakeawaymax.co.uk
· Original study ↗
Methodology
Cited in blog article; original survey not identified
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US Gen Z and Millennials: 84% share of consuments saying loyalty programs influence brand stay. Source: etakeawaymax.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-millennials-loyalty-influence
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<blockquote cite="https://lighthousedata.io/data/genz-millennials-loyalty-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of consuments saying loyalty programs influence brand stay for US Gen Z and Millennials<br><small>Source: etakeawaymax.co.uk (2025) · <a href="https://lighthousedata.io/data/genz-millennials-loyalty-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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