B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- influencer follow rate for Gen Z and Millennials (2023)
72% of Gen Z and Millennials follow influencers on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.ewizcommerce.com/blog/why-an-ecommerce-website-is-not-enough-for-your-brand/ ↗
Source Article
Why is having an eCommerce Website not enough for your brand? - Ewizcommerce
12 MINUTE READ
Natasha Ambavle
Originally published October 18, 2023
In 2022, there were approximately 24 million eCommerce websites were active and publicly accessible worldwide. How many of these websites have achieved success today?
According to a report by Fundera, 85% of eCommerce businesses fa…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
Gen Z and Millennials: 72% influencer follow rate. Source: Sprout Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-millennials-follow-influencers
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<blockquote cite="https://lighthousedata.io/data/genz-millennials-follow-influencers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- influencer follow rate for Gen Z and Millennials<br><small>Source: Sprout Social (2023) · <a href="https://lighthousedata.io/data/genz-millennials-follow-influencers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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