B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- demographic share for Gen Z and Millennials in luxury market (2025)
Gen Z and Millennials will account for 45% of the luxury market by the end of 2025.
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Lighthouse Research Team
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Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Co
Primary
Tier C
https://www.itshco.com/blog/geofencing-luxury-jewelry-competitor-targeting ↗
Source Article
Geofencing for Luxury Boutiques: Reach Customers at Competitor Locations
In the "K-shaped" luxury economy of 2026, affluent spending is holding up, but the battle for foot traffic has never been more precise. While general radius targeting is a blunt instrument, polygonal geofencing, mapping the exact physical footprint of a competitor's showroom, is a surgical strike.
F…
Original Research
McKinsey & Co
· Original study ↗
Methodology
Cited from McKinsey & Co State of Fashion 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z and Millennials in luxury market: 45% demographic share. Source: McKinsey & Co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-millennial-luxury-share-45
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<blockquote cite="https://lighthousedata.io/data/genz-millennial-luxury-share-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- demographic share for Gen Z and Millennials in luxury market<br><small>Source: McKinsey & Co (2025) · <a href="https://lighthousedata.io/data/genz-millennial-luxury-share-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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