B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- share using instagram to search for Gen Z US consumers (2025)
67% of Gen Z US consumers say they use Instagram to search.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,002
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SOCi
Primary
Tier B
https://www.biogpt.io/how-to-make-your-instagram-posts-show-up-in-google-search/ ↗
Source Article
How to Make Your Instagram Posts Show Up in Google Search
Original Research
SOCi
· Original study ↗
Methodology
SOCi survey of 1,002 US consumers, via Forbes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z US consumers: 67% share using instagram to search. Source: SOCi (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-instagram-search-67
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-instagram-search-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share using instagram to search for Gen Z US consumers<br><small>Source: SOCi (2025) · <a href="https://lighthousedata.io/data/genz-instagram-search-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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