B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- search usage rate for Gen Z on Instagram (2025)
67% of Gen Z use Instagram to search for information.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SoCi
Primary
Tier C
https://www.landonmarketing.co.uk/digital-marketing-trends-for-2025/ ↗
Source Article
Guide Through Search Engine Optimisation | Landon Marketing
We spoke with the team to look at the biggest trends to hit digital marketing for the year ahead.
Staying ahead of the game is key–whether it’s keeping your content fresh and creative or making sure your brand is discoverable across the many platforms. With algorithms and consumer habits constantly …
Original Research
SoCi
· Original study ↗
Methodology
Cited from SoCi research by Landon Marketing trends article
Methodology documented
Segmentation
Industrysocial_media_marketing
RegionGB
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Gen Z on Instagram: 67% search usage rate. Source: SoCi (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-instagram-search-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-instagram-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- search usage rate for Gen Z on Instagram<br><small>Source: SoCi (2025) · <a href="https://lighthousedata.io/data/genz-instagram-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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