B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
29%
29% -- share using instagram for candidate information for GenZ voters (2024)
29% of surveyed US Gen Z voters turn to Instagram as one of their top two sources for political and presidential candidate information.
- Respondents were asked to select their top two ways of learning about presidential candidates
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
199
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Panoplai
Primary
Tier A
https://www.panoplai.com/blog/decoding-genz-voting-patterns-whats-influencing-their-vote ↗
Source Article
Decoding GenZ Voting Patterns: What’s Influencing their Vote?
Decoding GenZ Voting Patterns: What’s Influencing their Vote?
The US political landscape is in upheaval as Kamala Harris steps in as the Democratic nominee, a move that electrified Democratic voters and turned the campaign narrative on its head. One unexpected factor: GenZ’s potent social media infl…
Original Research
Panoplai
· Original study ↗
Methodology
Panoplai survey of 199 GenZ voters across the US
Methodology documented
Segmentation
Industrysocial_media_marketing
RegionUS
Channelsocial
Cite this stat
Plain Text
GenZ voters: 29% share using instagram for candidate information. Source: Panoplai (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-instagram-political-info-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-instagram-political-info-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share using instagram for candidate information for GenZ voters<br><small>Source: Panoplai (2024) · <a href="https://lighthousedata.io/data/genz-instagram-political-info-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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