B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of gen z discovering new brands on youtube for Gen Z (2025)
84% of Gen Z have discovered new brands on YouTube.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sweetfish Media
Primary
Tier C
https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/video-podcasts-vs-audio-when-visual… ↗
Source Article
Video Podcasts vs Audio: When Visual Matters for Business — The Podcast Studio Glasgow
Video Podcasts vs Audio: When Visual Actually Matters for Your Business
You're at the decision point. You've got a podcast idea, or maybe you're already running an audio show. Someone's suggested adding a video podcast element. Or you're wondering whether it's worth the effort at all.
Here's the thi…
Original Research
Sweetfish Media
· Original study ↗
Methodology
Cited from Sweetfish Media State of Video Podcasts 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 84% share of gen z discovering new brands on youtube. Source: Sweetfish Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-discovered-brands-youtube
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-discovered-brands-youtube" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of gen z discovering new brands on youtube for Gen Z<br><small>Source: Sweetfish Media (2025) · <a href="https://lighthousedata.io/data/genz-discovered-brands-youtube" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.