B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share discovering new products via social media for Generation Z consumers (2025)
76% of Generation Z consumers discover new products through social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/proces-tworzenia-kreacji-wideo-ugc-dla-branzy-cateringow-dietetycznych ↗
Source Article
Proces tworzenia kreacji wideo UGC dla branży cateringów dietetycznych | Adtrip Blog - Adtrip
Spis treści
- Dlaczego wideo marketing i formaty natywne to najlepsza droga dla cateringu
- Koszty i wycena nagrań - ile zapłacisz za autentyczne opinie
- Krok po kroku: proces pozyskiwania skutecznych materiałów
- Dystrybucja i budowanie przewagi rynkowej z wykorzystaniem opinii
- Najczęstsze błędy…
Original Research
adtrip.pl
· Original study ↗
Methodology
Cited research reports, unnamed
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionEMEA
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Generation Z consumers: 76% share discovering new products via social media. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-discover-products-social
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-discover-products-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share discovering new products via social media for Generation Z consumers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/genz-discover-products-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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