B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- share using platform to discover new brands for In-store experiences (2024)
18% of Gen Z consumers cite in-store experiences as a primary source for discovering new brands, products, and experiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Archrival
Primary
Tier B
https://blog.hollywoodbranded.com/navigating-gen-zs-consumer-behavior-a-marketers-guide-to-success ↗
Source Article
Navigating Gen Z's Consumer Behavior: A Marketer's Guide to Success
Navigating Gen Z's Consumer Behavior: A Marketer's Guide to Success
Quick Answer
Unlocking Gen Z's Shopping Journey: Insights for Today's Brands navigating the digital age. Discover key trends & strategies for authentic engagement.
Understanding Gen Z's Preferences
In the dynamic landscape of consum…
Original Research
Archrival
· Original study ↗
Methodology
Archrival survey of 750 Gen Z and 250 millennials
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
In-store experiences: 18% share using platform to discover new brands. Source: Archrival (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genz-brand-discovery-in-store-18
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genz-brand-discovery-in-store-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share using platform to discover new brands for In-store experiences<br><small>Source: Archrival (2024) · <a href="https://lighthousedata.io/data/genz-brand-discovery-in-store-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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