B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- technology adoption rate for Gen X grocery shoppers (2025)
22% of Gen X consumers embrace 'scan as you shop' technology in the grocery sector.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/myth-busting-in-retail-tech-are-older-shoppers-tech-savvy-… ↗
Source Article
Myth-busting in retail tech: Are older shoppers tech savvy too? - Savanta
The retail landscape is rapidly evolving, driven by technological advancements that promise to make shopping faster, more convenient, and increasingly automated. However, a common misconception persists, older consumers are resistant to adopting these new technologies. At Savanta, our latest researc…
Original Research
Savanta
· Original study ↗
Methodology
Savanta European Consumer Compass survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen X grocery shoppers: 22% technology adoption rate. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genx-scan-as-you-shop-adoption
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<blockquote cite="https://lighthousedata.io/data/genx-scan-as-you-shop-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- technology adoption rate for Gen X grocery shoppers<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/genx-scan-as-you-shop-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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