B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- social media usage for industry information for UK Gen X and Baby Boomer business decision-makers (2024)
34% of UK Gen X and Baby Boomer business decision-makers use social media platforms to keep up with industry trends and technological advancements.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/tech-savvy-gen-z-millennials-transforming-business/ ↗
Source Article
Tech-savvy Gen Z & Millennials transforming business - Savanta
Embracing tech-centric roles
Today’s young professionals are pursuing careers deeply embedded in technology. Our research shows that half (51%) of the UK’s Gen Z and Millennial decision-makers hold senior positions in IT/Technology functions, significantly more than the 44% of their Gen X and Baby B…
Original Research
Savanta
· Original study ↗
Methodology
Savanta UK Business Tracker survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK Gen X and Baby Boomer business decision-makers: 34% social media usage for industry information. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genx-boomer-social-media-info-source-uk
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<blockquote cite="https://lighthousedata.io/data/genx-boomer-social-media-info-source-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- social media usage for industry information for UK Gen X and Baby Boomer business decision-makers<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/genx-boomer-social-media-info-source-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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