B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- consumers struggling to distinguish ai generated social content for Gen X consumers (2024)
20% of Gen X consumers report that it is hard to tell what is real or fake regarding social content generated by AI.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier A
http://blog.hootsuite.com/social-media-pr-army/ ↗
Source Article
How Social Media Turns Your Employees Into a Secret PR Army
Original Research
Hootsuite
· Original study ↗
Methodology
Hootsuite Social Media Consumer 2024 Survey; Millennials 15%, Gen Z 14%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen X consumers: 20% consumers struggling to distinguish ai generated social content. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genx-ai-content-authenticity-struggle-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genx-ai-content-authenticity-struggle-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- consumers struggling to distinguish ai generated social content for Gen X consumers<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/genx-ai-content-authenticity-struggle-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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