B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- promotional email conversion rate for Generic promotional emails (2026)
Generic promotional emails convert at a rate of 2-4%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rejoiner
Primary
Tier C
https://www.peasy.nu/blog/how-to-use-segmentation-to-create-smarter-email-campaigns ↗
Source Article
How to use segmentation to create smarter email campaigns
How to use segmentation to create smarter email campaigns
Master email segmentation strategies that deliver relevant messages to specific customer groups, dramatically improving engagement and conversion rates.
Email segmentation divides subscriber lists into groups based on shared characteristics, …
Original Research
Rejoiner
· Original study ↗
Methodology
Source reports range 2-4%; midpoint used. Cited as baseline comparison for replenishment emails.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generic promotional emails: 2% promotional email conversion rate. Source: Rejoiner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generic-promotional-email-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/generic-promotional-email-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- promotional email conversion rate for Generic promotional emails<br><small>Source: Rejoiner (2026) · <a href="https://lighthousedata.io/data/generic-promotional-email-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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