B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- retention decrease rate for B2B and SaaS customers receiving generic outreach (2025)
Generic outreach decreases retention by 15% according to a 2025 eMarketer report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://applaunchpartners.com/retention-strategy-mistakes-avoid-churn-in-2026/ ↗
Source Article
Avoid Churn: Fix Your Retention Strategy Mistakes
Original Research
eMarketer
· Original study ↗
Methodology
Cited by blog author as a 2025 eMarketer report; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B and SaaS customers receiving generic outreach: 15% retention decrease rate. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generic-outreach-retention-decrease-15
HTML Embed
<blockquote cite="https://lighthousedata.io/data/generic-outreach-retention-decrease-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- retention decrease rate for B2B and SaaS customers receiving generic outreach<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/generic-outreach-retention-decrease-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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