B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- wasted click rate for chiropractic service campaigns using a general landing page (2026)
Sending sports injury search traffic to a general chiropractic landing page wastes at least 30% of those clicks.
- Agency assertion without documented empirical study details
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Best PPC Firm
Primary
Tier B
https://bestppcfirm.com/blog/scaling-a-chiropractic-practice-with-ads ↗
Source Article
Scaling a Chiropractic Practice with Ads: The Growth Playbook
Original Research
Best PPC Firm
· Original study ↗
Methodology
Agency claim without stated methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
chiropractic service campaigns using a general landing page: 30% wasted click rate. Source: Best PPC Firm (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generic-landing-page-click-waste-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/generic-landing-page-click-waste-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- wasted click rate for chiropractic service campaigns using a general landing page<br><small>Source: Best PPC Firm (2026) · <a href="https://lighthousedata.io/data/generic-landing-page-click-waste-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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