B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- share of marketers preferring generative ai for marketers (2023)
64% of surveyed marketers prefer generative AI over predictive AI for their lead generation plans.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://bigclicksboon.com/25-lead-generation-statistics-you-should-know-in-2024/ ↗
Source Article
25 Crucial Lead Generation Statistics to Boost Your Sales
Whether you’re a small business, just starting up, or a relatively big and well-established enterprise, lead generation is where your game begins. After all, unless you have a pool of quality leads that can eventually lead to conversions, your business may fall flat. And to make your job easier, you…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce, cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 64% share of marketers preferring generative ai. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generative-ai-preference-64
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<blockquote cite="https://lighthousedata.io/data/generative-ai-preference-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of marketers preferring generative ai for marketers<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/generative-ai-preference-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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