B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

63%

63% -- marketers identifying generative ai as top consumer trend for marketers (H1 2025)

H1 2025  · Mediaocean

63% of surveyed marketers identified generative AI as the most critical consumer trend they are watching.

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Attribution: Mediaocean View source
Lighthouse Research Team
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Source verified Evidence graded
Value
63%
Unit
Percentage
Data Vintage
H1 2025
Entity
marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Mediaocean Primary Tier B
https://www.gigikenneth.com/post/the-weekly-tech-pulse-july-21-27-2025 ↗
Confidence: 53/100 Vintage: H1 2025 Channel: Deep Crawl
Source Article
Tech Pulse: Mandatory AI, SharePoint Hacks (Jul 21)
The Weekly Tech Pulse: July 21-27, 2025 From a $2 billion seed round that redefined startup funding to critical zero-day vulnerabilities affecting millions of organizations, this week showcased both the incredible promise and pressing perils of our digital future. The big themes? AI agents are final…
Original Research
Mediaocean · Original study ↗

Mediaocean H1 2025 Advertising Outlook Report survey

Methodology documented
Industrymarketing
Plain Text
marketers: 63% marketers identifying generative ai as top consumer trend. Source: Mediaocean (H1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generative-ai-marketer-priority-2025
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<blockquote cite="https://lighthousedata.io/data/generative-ai-marketer-priority-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- marketers identifying generative ai as top consumer trend for marketers<br><small>Source: Mediaocean (H1 2025) · <a href="https://lighthousedata.io/data/generative-ai-marketer-priority-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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