B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- share using generative ai for local recommendations for consumers (2026)

Name: Share Using Generative AI For Local Recommendations Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2026 · BrightLocal

45% of consumers use Generative AI for local recommendations in 2026.

Up from 6% in 2025

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Attribution: BrightLocal View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2026

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BrightLocal Primary Tier C

https://godberrystudios.com/posts/google-reviews-playbook-2026/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Someone two streets over picks up their phone and asks it where to eat tonight. In 2026, Google’s Ask Maps AI answers with one name — not a list, not a page of options, one place. Your Google reviews are the single biggest reason that name is yours or your competitor’s. They stopped being a vanity m…

Original Research

BrightLocal · Original study ↗

Methodology

BrightLocal 2026; up from 6% in 2025

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 45% share using generative ai for local recommendations. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generative-ai-local-recommendations-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/generative-ai-local-recommendations-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share using generative ai for local recommendations for consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/generative-ai-local-recommendations-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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