B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- generative ai exposure rate for survey respondents (2023-04)
In a mid-April 2023 McKinsey survey, 79% of all respondents said they had some exposure to generative AI.
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Lighthouse Research Team
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Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2023-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://banfield.agency/news/creative-ideation-in-an-ai-world/ ↗
Source Article
Creative ideation in an AI world<!-- -->
January 15, 2024
Creative ideation in an AI world
2023 has been a breakout year for generative AI.
A McKinsey survey from mid-April 2023, when many generative AI tools were in their early days of public usage, showed that 79% percent of all respondents said they’d had some exposure to generative AI,…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey survey, mid-April 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 79% generative ai exposure rate. Source: McKinsey (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generative-ai-exposure-mckinsey-2023
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<blockquote cite="https://lighthousedata.io/data/generative-ai-exposure-mckinsey-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- generative ai exposure rate for survey respondents<br><small>Source: McKinsey (2023-04) · <a href="https://lighthousedata.io/data/generative-ai-exposure-mckinsey-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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