B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- generative ai awareness for US population aged 12 and older (2026)
93% of the U.S. population aged 12 and older are familiar with at least one generative AI brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,050
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
67
Source
Edison Research at SSRS
Primary
Tier A
https://ppc.land/58-of-americans-now-listen-to-podcasts-monthly-a-record/ ↗
Source Article
58% of Americans now listen to podcasts monthly - a record
Edison Research at SSRS this week released the Infinite Dial 2026, marking the 28th consecutive year of its landmark survey on American digital media behavior. The findings, presented in a live webinar on March 12, 2026, establish new records across podcasting, online audio, and - for the first time…
Original Research
Edison Research at SSRS
· Original study ↗
Methodology
Survey conducted by Edison Research at SSRS in January 2026.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US population aged 12 and older: 93% generative ai awareness. Source: Edison Research at SSRS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/generative-ai-awareness-2026
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<blockquote cite="https://lighthousedata.io/data/generative-ai-awareness-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- generative ai awareness for US population aged 12 and older<br><small>Source: Edison Research at SSRS (2026) · <a href="https://lighthousedata.io/data/generative-ai-awareness-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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