B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- mobile social media participation rate for general population (2026)
37 percent of the general population actively participate in social media via mobile devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
http://www.social4retail.com/everything-about-blogs-for-retail.html ↗
Source Article
Everything about blogging and Tumblr for retail
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen infographic 'The Digital Lives of American Moms'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
general population: 37% mobile social media participation rate. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/general-population-mobile-social-media
HTML Embed
<blockquote cite="https://lighthousedata.io/data/general-population-mobile-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- mobile social media participation rate for general population<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/general-population-mobile-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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