B
Evidence Grade B
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accuracy verified by the review judge
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Recent
21%
21% -- genai workflow redesign adoption rate for Organizations using generative AI (2025)
According to McKinsey's 2025 State of AI report, only 21% of organizations have redesigned their workflows to maximize the impact of generative AI.
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Lighthouse Research Team
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Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.mcclurgmarketing.com/post/ai-in-marketing-what-every-b2b-founder-actually-needs-to-know ↗
Source Article
AI in Marketing: What Every B2B Founder Actually Needs to Know
AI in Marketing: What Every B2B Founder Actually Needs to Know
Updated: Feb 26
In 1995, if your company had a website, it was novel enough to be listed in a printed directory of websites—an actual book, like a phone book, but for URLs.
I’m not making that up. (I was rather chuffed to get my company’…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey's 2025 State of AI report via Liza Adams of GrowthPath Partners; workflow redesign as driver of gen AI impact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations using generative AI: 21% genai workflow redesign adoption rate. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-workflow-redesign-organizations-2025
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<blockquote cite="https://lighthousedata.io/data/genai-workflow-redesign-organizations-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- genai workflow redesign adoption rate for Organizations using generative AI<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/genai-workflow-redesign-organizations-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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