B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- share of genai visits resulting in outbound referral for Generative AI platforms (US) (2026-01)
In January 2026, outbound referrals to third-party sites represented 15 percent of all GenAI visits.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier B
https://futureproof.work/blog-posts/ai-brand-discovery ↗
Source Article
AI Is the New Front Door for Brand Discovery
AI Is the New Front Door for Brand Discovery
The landscape of brand discovery is undergoing a seismic shift, fundamentally reshaping how consumers find and engage with products and services. Once a journey navigated primarily through traditional search engines, social media feeds, and direct website…
Original Research
Similarweb
· Original study ↗
Methodology
Derived from Similarweb's 2026 Generative AI Brand Visibility Index; represents share of GenAI platform visits that referred users to third-party sites.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generative AI platforms (US): 15% share of genai visits resulting in outbound referral. Source: Similarweb (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-visits-referral-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genai-visits-referral-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of genai visits resulting in outbound referral for Generative AI platforms (US)<br><small>Source: Similarweb (2026-01) · <a href="https://lighthousedata.io/data/genai-visits-referral-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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