B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- video ads using generative ai for Video advertising (2026)
Nearly 40% of video ads are projected to involve generative AI by 2026.
- projection
- stated as 'nearly 40%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau
Primary
Tier C
https://baeredge.net/why-digital-advertising-more-effective-than-traditional-advertising/ ↗
Source Article
Why Digital Marketing Is More Effective Than Traditional Advertising [Data + Stats]
Introduction: The Digital-First Marketing Era
The advertising landscape has undergone a seismic transformation. What was once dominated by television, radio, and print is now a digital-first ecosystem where data, precision, and real-time optimization drive results. In 2026, more than 6 billion peopl…
Original Research
Interactive Advertising Bureau
· Original study ↗
Methodology
IAB projection
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Video advertising: 40% video ads using generative ai. Source: Interactive Advertising Bureau (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-video-ads-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genai-video-ads-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- video ads using generative ai for Video advertising<br><small>Source: Interactive Advertising Bureau (2026) · <a href="https://lighthousedata.io/data/genai-video-ads-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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