B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

75%

75% -- share of generative ai value creation for generative AI value across business functions (marketing and sales, customer operations, software engineering, R&D) (2023)

Name: Share Of Generative AI Value Creation Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2023 · McKinsey

75% of generative AI value creation will come from four business functions: customer operations, marketing and sales, software engineering, and research and development.

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

75%

Unit

Percentage

Data Vintage

2023

Entity

generative AI value across business functions (marketing and sales, customer operations, software engineering, R&D)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier C

https://arshsingh.com/blog/ai-assistants-for-business/ ↗

Confidence: 48/100 Vintage: 2023 Channel: Common Crawl

Source Article

AI Assistants For Business in 2026

Original Research

McKinsey · Original study ↗

Methodology

Cited from McKinsey 2023 generative AI productivity analysis

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

generative AI value across business functions (marketing and sales, customer operations, software engineering, R&D): 75% share of generative ai value creation. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-value-four-functions-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/genai-value-four-functions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of generative ai value creation for generative AI value across business functions (marketing and sales, customer operations, software engineering, R&D)<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/genai-value-four-functions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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