B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- generative ai roi for Current Generative AI use cases across customer service, productivity, sales and marketing, digital commerce, back-office processes, and manufacturing (2026)
Current Generative AI use cases deliver a 26-34% return on investment across multiple functions including sales and marketing.
- Source states a range of 26-34% ROI across several business functions
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
market.biz
Primary
Tier C
https://market.biz/generative-ai-statistics/ ↗
Source Article
Generative AI Statistics and Facts (2026)
Introduction
Generative AI Statistics: In recent years, generative AI has quickly become a game-changer across multiple industries, powered by advancements in machine learning and neural networks. These innovations have greatly improved the efficiency and flexibility of AI systems, enabling them to …
Original Research
market.biz
· Original study ↗
Methodology
Source reports a range of 26-34%; midpoint of 30% used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Current Generative AI use cases across customer service, productivity, sales and marketing, digital commerce, back-office processes, and manufacturing: 26% generative ai roi. Source: market.biz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-use-case-roi-range
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<blockquote cite="https://lighthousedata.io/data/genai-use-case-roi-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- generative ai roi for Current Generative AI use cases across customer service, productivity, sales and marketing, digital commerce, back-office processes, and manufacturing<br><small>Source: market.biz (2026) · <a href="https://lighthousedata.io/data/genai-use-case-roi-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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