B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of us travellers using generative ai for trip planning for US travellers (2025)
Nearly 40% of US travellers used generative AI tools to plan trips in 2025, including deciding where to eat.
- Source states 'Nearly 40%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hospitalitytech360.co.uk
Primary
Tier C
https://www.hospitalitytech360.co.uk/news/pos-dead-future-till-hospitality ↗
Source Article
Is the POS dead? The future of the till in hospitality
Is the POS dead? The future of the till in hospitality
As hospitality businesses rethink everything from service models to restaurant layouts, the role of the traditional point of sale is rapidly evolving. In this latest opinion piece for Hospitality Tech360, Chris Fletcher, Founder of Tech on Toast…
Original Research
hospitalitytech360.co.uk
· Original study ↗
Methodology
Stated as 'nearly 40%'; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US travellers: 40% share of us travellers using generative ai for trip planning. Source: hospitalitytech360.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-trip-planning-40
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<blockquote cite="https://lighthousedata.io/data/genai-trip-planning-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of us travellers using generative ai for trip planning for US travellers<br><small>Source: hospitalitytech360.co.uk (2025) · <a href="https://lighthousedata.io/data/genai-trip-planning-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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