B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
54%
54% -- generative ai usage for travel research for US consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier A
https://digitalmarketingdesk.co.uk/generative-ai-reshapes-online-shopping/ ↗
Source Article
Report: Generative AI Reshapes Online Shopping
Traffic from generative AI has seen an unprecedented surge on U.S. retail sites, with users showing higher engagement, viewing more pages, and bouncing at lower rates compared to traditional traffic sources. However, despite this increased activity, AI-generated visitors are less likely to convert i…
Original Research
Adobe
· Original study ↗
Methodology
Adobe survey of 5,000 US consumers
Methodology documented
Segmentation
IndustryTravel
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers: 54% generative ai usage for travel research. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-travel-research-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genai-travel-research-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- generative ai usage for travel research for US consumers<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/genai-travel-research-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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