B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- genai shopping usage growth rate for GenAI shopping users (2025)
According to BCG market data, GenAI shopping usage grew by 35% in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BCG
Primary
Tier B
https://nex.ad/blog/artificial-intelligence-advertising ↗
Source Article
Artificial Intelligence Advertising: 2026 CMO Guide
Artificial Intelligence Advertising: The 2026 Practitioner's Guide
Welcome to the new era of media buying. If your brand isn't executing artificial intelligence advertising at scale right now, you are already losing market share to competitors who are. The days of manual bid adjustments, siloed anal…
Original Research
BCG
· Original study ↗
Methodology
BCG market data cited by Nexad
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GenAI shopping users: 35% genai shopping usage growth rate. Source: BCG (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-shopping-use-growth-2025
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<blockquote cite="https://lighthousedata.io/data/genai-shopping-use-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- genai shopping usage growth rate for GenAI shopping users<br><small>Source: BCG (2025) · <a href="https://lighthousedata.io/data/genai-shopping-use-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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