B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- purchase completion uplift for shoppers using generative AI platforms (2025)
Shoppers using generative AI platforms were 38% more likely to complete sales according to Adobe Analytics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier B
https://www.ivinco.com/blog/agentic-commerce-infrastructure-gap ↗
Source Article
The Agentic Commerce Infrastructure Gap No One's Closing | Ivinco Blog - Ivinco - elevate your business
Eugene Levitin
March 5, 2026 ・ Agentic Commerce
The Agentic Commerce Infrastructure Gap No One's Closing
AI shopping traffic to ecommerce stores surged 1,200% between mid-2024 and early 2025. Orders attributed to AI jumped 11x on Shopify alone. Morgan Stanley projects $385 billion in AI-driven US ec…
Original Research
Adobe Analytics
· Original study ↗
Methodology
Adobe measurement
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
shoppers using generative AI platforms: 38% purchase completion uplift. Source: Adobe Analytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-shoppers-38pct-more-likely
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genai-shoppers-38pct-more-likely" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- purchase completion uplift for shoppers using generative AI platforms<br><small>Source: Adobe Analytics (2025) · <a href="https://lighthousedata.io/data/genai-shoppers-38pct-more-likely" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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