B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
57%
57% -- companies more selective ai investment for companies (2024)
57% of companies report being more selective and focused in their generative AI investments.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarTech
Primary
Tier B
https://www.aomni.com/blog/ai-marketing-tools ↗
Source Article
30 AI Marketing Tools For Boosting Productivity & Sales
Original Research
MarTech
· Original study ↗
Methodology
Cited from MarTech report 'Generative AI for Content Creation: A Marketer's Guide'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 57% companies more selective ai investment. Source: MarTech (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-selective-investment-57pct
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<blockquote cite="https://lighthousedata.io/data/genai-selective-investment-57pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- companies more selective ai investment for companies<br><small>Source: MarTech (2024) · <a href="https://lighthousedata.io/data/genai-selective-investment-57pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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