B
Evidence Grade B
Graded
under review
Safe to Cite
Current
58%
58% -- share of consumers replacing traditional search with generative ai for product search for global consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer and Bloomreach
Primary
Tier C
https://andreakleighconsulting.com/ ↗
Source Article
Andrea K. Leigh Consulting
Original Research
eMarketer and Bloomreach
· Original study ↗
Methodology
Cited as recent research from eMarketer and Bloomreach; methodology not stated on this page.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 58% share of consumers replacing traditional search with generative ai for product search. Source: eMarketer and Bloomreach (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-product-search-replacement-58pct
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<blockquote cite="https://lighthousedata.io/data/genai-product-search-replacement-58pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of consumers replacing traditional search with generative ai for product search for global consumers<br><small>Source: eMarketer and Bloomreach (2026) · <a href="https://lighthousedata.io/data/genai-product-search-replacement-58pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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