B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- trust in generative ai output for UK generative AI users (2024)
Among adults in the UK who use generative AI, 18% trust its output.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ofcom
Primary
Tier A
https://www.seobility.net/en/blog/ai-powered-search/ ↗
Source Article
The Rise of AI-powered Search: What You Need to Know + Key SEO Strategies
In recent months, advancements in AI technology, such as ChatGPT search, Google’s AI Overviews, Perplexity, and many others, have excited and concerned the SEO community.
With AI-powered search capabilities developing so quickly, it’s no wonder that many SEOs are struggling to keep up with the lates…
Original Research
Ofcom
· Original study ↗
Methodology
Ofcom data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK generative AI users: 18% trust in generative ai output. Source: Ofcom (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-output-trust-uk
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genai-output-trust-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- trust in generative ai output for UK generative AI users<br><small>Source: Ofcom (2024) · <a href="https://lighthousedata.io/data/genai-output-trust-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.