B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
20%
20% -- generative ai usage rate marketing for marketing teams (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarTech
Primary
Tier B
https://www.aomni.com/blog/ai-marketing-tools ↗
Source Article
30 AI Marketing Tools For Boosting Productivity & Sales
Original Research
MarTech
· Original study ↗
Methodology
Marketing generative AI usage rose from 20% (2023) to 62% (2024), per cited MarTech report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing teams: 20% generative ai usage rate marketing. Source: MarTech (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-marketing-usage-yoy
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<blockquote cite="https://lighthousedata.io/data/genai-marketing-usage-yoy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- generative ai usage rate marketing for marketing teams<br><small>Source: MarTech (2024) · <a href="https://lighthousedata.io/data/genai-marketing-usage-yoy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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