B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- generative ai use by function marketing sales for Organizations using generative AI (2024)
Marketing and sales is the most common function for generative AI use at 34%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www1.pcbb.com/bid/2024-09-18-guest-article-ai-expert-talks-barriers-to-adoption ↗
Source Article
Guest Article: AI Expert Talks Barriers to Adoption
Artificial intelligence (AI) holds transformative potential for businesses, promising enhanced efficiency, innovation, and competitive advantage. In fact, AI adoption by organizations has jumped to 72% in early 2024, up from around 50% in previous years, according to McKinsey. However, AI adoption i…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey survey on generative AI use by business function
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations using generative AI: 34% generative ai use by function marketing sales. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-marketing-sales-use-2024
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<blockquote cite="https://lighthousedata.io/data/genai-marketing-sales-use-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- generative ai use by function marketing sales for Organizations using generative AI<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/genai-marketing-sales-use-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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