B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
58%
58% -- share of marketers citing increased performance as top genai benefit for marketers at companies using generative AI (2024)
58% of marketers whose companies use generative AI tools state that increased performance is the top benefit.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unknown (likely Salesforce State of Marketing)
Primary
Tier C
https://www.miramar-group.co.uk/news-and-insights/ai-in-marketing-dazed-and-confused ↗
Source Article
AI in Marketing: Dazed and confused?
AI in Marketing: Dazed and confused?
In today’s competitive landscape, if you’re not looking to leverage AI in some way, you’re likely missing out on efficiencies and opportunities to gain a competitive edge. But there’s no need to panic or get lost in the maze of articles and blogs from overnight e…
Original Research
Unknown (likely Salesforce State of Marketing)
· Original study ↗
Methodology
Survey statistic cited by Miramar Group; original publisher not named in text
Methodology documented
Segmentation
Industryai_marketing
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
marketers at companies using generative AI: 58% share of marketers citing increased performance as top genai benefit. Source: Unknown (likely Salesforce State of Marketing) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-increased-performance-top-benefit-58
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<blockquote cite="https://lighthousedata.io/data/genai-increased-performance-top-benefit-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of marketers citing increased performance as top genai benefit for marketers at companies using generative AI<br><small>Source: Unknown (likely Salesforce State of Marketing) (2024) · <a href="https://lighthousedata.io/data/genai-increased-performance-top-benefit-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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