B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- share of leaders believing genai will be important or fundamental for B2B marketing, sales, and service leaders (2024)
90 percent of surveyed B2B leaders believe GenAI will be important or fundamental to marketing, sales, and service processes within the next three years.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boston Consulting Group
Primary
Tier A
https://geobrava.geoactivegroup.com/2024/09/b2b-genai-bridging-ambition-action-gap.html ↗
Source Article
B2B GenAI: Bridging the Ambition-Action Gap
The latest Boston Consulting Group (BCG) study on GenAI adoption in B2B marketing, sales, and service functions reveals some striking insights into the current state of implementation and its perceived potential.
The research highlights both the enthusiasm for GenAI's transformative power and the he…
Original Research
Boston Consulting Group
· Original study ↗
Methodology
BCG survey of B2B executive leaders on GenAI adoption
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketing, sales, and service leaders: 90% share of leaders believing genai will be important or fundamental. Source: Boston Consulting Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-important-b2b-leaders-2024
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<blockquote cite="https://lighthousedata.io/data/genai-important-b2b-leaders-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of leaders believing genai will be important or fundamental for B2B marketing, sales, and service leaders<br><small>Source: Boston Consulting Group (2024) · <a href="https://lighthousedata.io/data/genai-important-b2b-leaders-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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