B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
59%
59% -- genai adoption rate gtm for B2B go-to-market teams (2024)
59% of companies have implemented generative AI within their go-to-market functions.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Emergence Capital
Primary
Tier B
https://yellowo.co.uk/why-generative-ai-is-underperforming-in-sales-and-how-to-fix-it/ ↗
Source Article
Why Generative AI is Underperforming in Sales (And How to Fix It) - Yellow O - Generating Pipeline With Signal-Based Prospecting
Introduction
A recent benchmark report from Emergence Capital shows a striking pattern in how companies are adopting generative AI (GenAI) within their go-to-market (GTM) functions:
- 59% of companies have implemented GenAI in GTM.
- But the average satisfaction score is just 59/100.
Two years after…
Original Research
Emergence Capital
· Original study ↗
Methodology
Benchmark report by Emergence Capital on GenAI in go-to-market functions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B go-to-market teams: 59% genai adoption rate gtm. Source: Emergence Capital (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-gtm-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/genai-gtm-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- genai adoption rate gtm for B2B go-to-market teams<br><small>Source: Emergence Capital (2024) · <a href="https://lighthousedata.io/data/genai-gtm-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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