B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- share of marketers reporting genai enhances role for marketers leveraging generative AI (2024)
81% of marketers leveraging generative AI report that it enhances their roles.
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Lighthouse Research Team
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Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.smartcore-digital.com/en/resources/Blog-page/revolutionising-strategies-unveiling-the-im… ↗
Source Article
AI in Digital Marketing | Smartcore
Welcome to the future of business-to-business (B2B) marketing – where we’ve officially transitioned from the age of information to the age of intelligence. B2B marketing is evolving rapidly, driven by the disruptive force of artificial intelligence (AI). In 2021, the market for AI in marketing was e…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot's 2024 State of Marketing & Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers leveraging generative AI: 81% share of marketers reporting genai enhances role. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-enhances-roles-hubspot-2024
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<blockquote cite="https://lighthousedata.io/data/genai-enhances-roles-hubspot-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of marketers reporting genai enhances role for marketers leveraging generative AI<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/genai-enhances-roles-hubspot-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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