B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- share using genai for deal hunting for US consumers using generative AI for shopping (2025)
43 percent of US consumers who use generative AI for online shopping use it for deal-hunting.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier A
https://webidextrous.com/how-ai-is-silently-changing-seo-the-1700-traffic-surge-no-ones-talking-abou… ↗
Source Article
AI and SEO Trends: The Silent 1,700% Surge in Web Traffic
Let’s say you’re the marketing director for an established e-commerce brand. For years, your team has mastered the SEO playbook—optimizing metadata, building quality backlinks, and creating keyword-rich content. Traffic has been steady, and conversions have been predictable. Then, suddenly, over the…
Original Research
Adobe
· Original study ↗
Methodology
Adobe consumer survey
Methodology documented
Segmentation
Industryai_marketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers using generative AI for shopping: 43% share using genai for deal hunting. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-deal-hunting-43
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<blockquote cite="https://lighthousedata.io/data/genai-deal-hunting-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share using genai for deal hunting for US consumers using generative AI for shopping<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/genai-deal-hunting-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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