B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- expectation of customer relationship change from genai for German (prospective) GenAI user companies (2025)
88% of (prospective) GenAI user companies in Germany expect relationships with their customers to change in the next three years due to GenAI.
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Lighthouse Research Team
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Geography
DE
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
F.A.Z.-Institut / Sopra Steria
Primary
Tier A
https://research.faz-bm.de/publikationen/sopra-steria/discover/en/disruptive-potential/ ↗
Source Article
Disruptive Potential – F.A.Z. BUSINESS MEDIA | research
Sopra Steria | F.A.Z.-Institut
Disruptive potential
How generative AI is
redefining business models
Generative AI (GenAI) thinks, writes and designs faster and more precisely than we humans are usually able to. The use of GenAI therefore goes beyond optimising processes. The technology is calling en…
Original Research
F.A.Z.-Institut / Sopra Steria
· Original study ↗
Methodology
Survey of (prospective) GenAI users by F.A.Z.-Institut and Sopra Steria
Methodology documented
Segmentation
IndustryTechnology
RegionDE
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Plain Text
German (prospective) GenAI user companies: 88% expectation of customer relationship change from genai. Source: F.A.Z.-Institut / Sopra Steria (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-customer-relationship-change-expectation
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<blockquote cite="https://lighthousedata.io/data/genai-customer-relationship-change-expectation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- expectation of customer relationship change from genai for German (prospective) GenAI user companies<br><small>Source: F.A.Z.-Institut / Sopra Steria (2025) · <a href="https://lighthousedata.io/data/genai-customer-relationship-change-expectation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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