B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- perceived creativity benefit rate for brand owners using GenAI (2024)
46% of brand owners using or planning to use GenAI perceive improved creativity as an immediate benefit.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Federation of Advertisers
Primary
Tier B
https://martechasia.net/perspectives/how-generative-ai-is-changing-the-game-for-mobile-marketing/ ↗
Source Article
How generative AI is changing the game for mobile marketing | MartechAsia
Three areas where an AI-first approach has become a game-changer in marketing
We are in a hugely exciting era for mobile marketing. New technologies are transforming the way we work, opening up new opportunities in everything from creative to customer engagement. GenAI (Generative AI) is top of the …
Original Research
World Federation of Advertisers
· Original study ↗
Methodology
WFA survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand owners using GenAI: 46% perceived creativity benefit rate. Source: World Federation of Advertisers (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-creativity-benefit-wfa
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<blockquote cite="https://lighthousedata.io/data/genai-creativity-benefit-wfa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- perceived creativity benefit rate for brand owners using GenAI<br><small>Source: World Federation of Advertisers (2024) · <a href="https://lighthousedata.io/data/genai-creativity-benefit-wfa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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