B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- share saying ai content reduces online trust for Consumers familiar with or using generative AI (2024)
Among respondents familiar with or using generative AI in Deloitte's 2024 survey, 70% agreed that AI-generated content makes it harder for them to trust what they see online.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://alembicpartners.com/how-thought-leaders-must-grapple/ ↗
Source Article
How Thought Leaders Must Grapple With the Shifting Landscape in 2025
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte 2024 Connected Consumer Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers familiar with or using generative AI: 70% share saying ai content reduces online trust. Source: Deloitte (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-content-trust-2024
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<blockquote cite="https://lighthousedata.io/data/genai-content-trust-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share saying ai content reduces online trust for Consumers familiar with or using generative AI<br><small>Source: Deloitte (2024) · <a href="https://lighthousedata.io/data/genai-content-trust-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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