B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
51%
51% -- marketers planning genai for content for B2B marketers (2024)
51% of B2B marketers plan to use generative AI to create optimised and engaging content that resonates with target audiences in 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier B
https://martechasia.net/features/b2b-marketing-leaders-bullish-about-revenue-despite-vuca/ ↗
Source Article
B2B marketing leaders bullish about revenue despite VUCA | MartechAsia
Upskilling to build financial fluency and to leverage generative AI key reasons for market optimism.
LinkedIn recently unveiled its 2024 B2B Marketing Benchmark report at the Cannes Lions International Festival of Creativity, offering new insights on what’s driving US$18 trillion of B2B purchases gl…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn 2024 B2B Marketing Benchmark report
Methodology documented
Segmentation
IndustryB2B
RoleCMO, VP Marketing, Demand Gen
Cite this stat
Plain Text
B2B marketers: 51% marketers planning genai for content. Source: LinkedIn (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-content-creation-51
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<blockquote cite="https://lighthousedata.io/data/genai-content-creation-51" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- marketers planning genai for content for B2B marketers<br><small>Source: LinkedIn (2024) · <a href="https://lighthousedata.io/data/genai-content-creation-51" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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