B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- share of marketing leaders saying genai improves campaign performance for marketing leaders (2025)
23% of marketing leaders say GenAI is clearly improving campaign performance.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://gartner.com/en/newsroom/press-releases/2024-11-17-gartner-survey-finds-65-percent-of-cmos ↗
Source Article
How to Measure AI Marketing ROI in 2026: The Real Framework - Nicola Ziady
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BLUF: Your AI spend is going up. Your ability to prove it’s working is going down. That gap exists because you’re measuring at the wrong layer – cost savings and hours saved – while leadership is asking about revenue and pipeline.…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research on marketing technology leaders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing leaders: 23% share of marketing leaders saying genai improves campaign performance. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-campaign-performance-gartner
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<blockquote cite="https://lighthousedata.io/data/genai-campaign-performance-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of marketing leaders saying genai improves campaign performance for marketing leaders<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/genai-campaign-performance-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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