B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- genai banking task usage rate for US consumers (2025)
27% of US consumers have used generative AI for banking and financial tasks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.digitalinformationworld.com/2025/03/retailers-airlines-and-banks-didnt-see.html ↗
Source Article
Retailers, Airlines, and Banks Didn’t See This Coming — AI Is Sending Them a Flood of Customers
According to new analysis by Adobe, the US retail stores that got traffic from generative AI during the holiday season are still continuing to get it in 2025. There was a 1300% increase in traffic from generative AI from November 1 to December 31 as compared to the holiday season in 2023. Adobe also…
Original Research
Adobe
· Original study ↗
Methodology
Adobe survey of 5,000 US adult consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 27% genai banking task usage rate. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/genai-banking-usage-27pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/genai-banking-usage-27pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- genai banking task usage rate for US consumers<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/genai-banking-usage-27pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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